Wednesday, May 31, 2006

Heaven in a Box

In our Memorial Day travels this weekend, Grace and I finally (and I mean finally) managed to make it to the most publicized cupcakery in all of Los Angeles, Sprinkles Cupcakes.  Featured in many a blog, many a newspaper article , and even the most hypey of hype machines, Oprah Winfrey, Sprinkles has built itself a reputation for having the best and most excellent cupcakes in the city of Los Angeles.  Good enough for us to hunt down, buy a few, and sample ourselves.

Having only one location in Beverly Hills as of right now, the bakery is notorious for having a moderately-sized line for a moderately pricey cupcake.  Thankfully, we arrived early enough that there was no cadre of cupcake-lovers waiting for us, but looking at the menu was enough to give one pause when ordering.  Where to start?  Is it the ultimate favorite of mine, Carrot, or the enticing promise of their super Dark Chocolate cupcake.  If they had more on the make that day, I'm sure we'd have made off with more than the four we packed away.  At $3.25 a pop, these are not your mother's cupcakes.

We settled on Red Velvet, Dark Chocolate, Carrot, and Lemon.  Settled being a very loose term seeing as any of these mouth-watering cupcakes are as delicious to read about as they are to taste.  The usual words to describe the best cakes aren't enough for these gems.  Moist?  They are more than adequate.  Sweet?  So sweet, they melt in your mouth, but not so rich that you are crying for that glass of milk.  Spongy?  The texture itself is amazingly soft and just chewy enough.  Frosty?  Their hand-made frosting is not too heavy, nor too light to be non-existent.  These cupcakes are perfect.  

Seriously.

If you haven't ever been there and are in dire need of a cupcake fix, I highly recommend their goods.  Believe the hype, they are worth every penny.

2 comments:

Anonymous said...

$3.25? i'm not exactly picky when it comes to sweet stuff, so i'll have to settle for a recipe at http://www.food.com ;)

Anonymous said...

So yeah, just checkin' things out as you are out with the evil twin brother of my fiancee's....

A quick update on the Sprinkles locations:

The bakery that is also supplying our tiny wedding cake and cupcakes has brought it to my attention that the new location is to be Newport Beach's famous Fashion Island. Of course, picking this location could not have been anything short of brain surgery, right?? Seriously, what other place (other than Coto de Caza) in Southern California would be more interested in going to the most prestigious bakery in town just to say that they bought 3 dozen 4 dollar cupcakes while also saying they only paid $4000 as compared to the regular $6000 for a breast enhancement in the same breath.

This is only second nature to the common So Cal housewife (to whose ranks I am soon to join) but at the same time, the cupcakes are delectable and quite moist. Good call on the red velvet, although I must say that the carrot cake is a bit too spicy and sweet. Carry on, dear Sprinkles, carry on!!!